Ideas to Increase Traffic Into Your Family Pharmacy [VIDEO]
As a locally owned pharmacy, your goal is always to increase traffic and boost revenue.
But, how do you do this when the competition seems to be winning? Here are a few ideas that will help increase traffic into your family pharmacy.
Don’t enter a public price war
It’s easy to get an LED sign and immediately begin adding prices to the electronic display. But, then you’ve entered yourself in a price war that you may not be able to win.
Try to provide a variety of messages throughout the week. Promoting your awesome weekly deal is fine, but don’t let price be the focus of your pharmacy’s LED sign. Brainstorm other ways to use your sign in order to reach a wider audience.
Find a way to connect
Anytime you can connect your business with the community, you’re staying in the minds of your current or potential customers. One of the easiest ways to connect is to speak directly to your community using your LED sign. What are some examples?
- Promote birthdays/anniversaries
- Promote local community events
- Advertise specialty products passersby may be interested in
- Relate valuable information, such as temperature, time, safety tips
See how a small town pharmacy in Murray, KY increase their traffic while providing a service to their community!
Create a welcoming entrance
First impressions make a difference! Create a welcoming entrance, from the LED sign inviting them into your store, to the clean parking lot, to a well decorated entrance.
Then, ensure your staff is upholding your business principles. Are they friendly? Are they ready to serve? Help your staff remember they aren’t just filling prescriptions, but they’re helping boost their community’s health.
Visitors may not be feeling well. They may have had a long week at work and forgotten to refill their needed prescription; or if they’re older, this may be the only interaction they get all day. Help your staff provide a welcoming and positive experience for your customers.
Just remember it all starts before they ever enter the store. As a locally owned pharmacy, you can stand out! Use your LED sign to connect with the community and continue growing your business.
Want more advice on how to make your LED sign’s messages grab the attention of customers? Download our free guide below!