Why You Need To Read Your City’s Sign Ordinance

Purchasing a sign is a major investment for your business. No matter what service or product you’re selling, a sign could be the sole factor in your customer’s first impression of your business.

But, before you get too carried away with the LED sign you want most, check your city’s or county’s sign ordinance.

You may be surprised the sign restrictions that are in place for some towns. You don’t want to purchase and install a sign and then find out you are in violation with the city.  So, before purchasing, read your city's sign ordinance.



Here are some questions to ask your local government about the restrictions on commercial sign usage.

Are there any stipulations on the color of LEDs used?

Some towns only allow you to use a single color in your LED messaging.  And other towns have chosen that color for you. Ask if you have a choice on the coloring you choose and if you can change it periodically.

Can I have animated LED messages? Is it ok if it flashes or scrolls?

Most electronic message boards give you the option to scroll a message or transition from one message to another.  You want to ensure you are allowed to do this as it will impact the way you create your messaging.  Your town may only allow you to have one message displayed at a time or may only allow for one transition option.

What size restrictions exist for the sign?

Depending on your organization’s location, any size restrictions that exist could hurt your visibility.  Generally, Numeritex Displays recommends you choose a 2-inch LED character if your sign will be read from less than 100 feet.  But, if your customers need to be able to read your sign from almost 600-700 feet, then you need to choose the 14 inch character LED sign.  See diagram below for more suggestions on distance vs. size.  


Does it matter where I put the sign on my property? 

You need to know where you are allowed to put your sign, in accordance with your local government.  This will impact the size of sign you can purchase and the location it’s installed on your property.  You want to choose a spot easily seen from the road and will be aesthetically appealing, directing traffic, without blocking the view of your business.

If you’re working with a local sign company, they should be able to help you stay within the limitations.  

Contact your local government to learn about the specifics of the sign ordinance, plus any changes that are pending.  If your town is considering a change to the ordinance in the near future, ask them the timeline and what happens if your new sign is in violation.  

If this is the case, you may want to go ahead and purchase a sign that will adhere to the new ordinance, even if it’s never passed.

If you want to learn more about making the most of your new LED electronic messaging center, download our free guide below!

Download LED Best Practices Guide

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